INTRODUCING “AMAE”

AMAE was started up in in 2001.
The artistic research tends to contaminate the traditional languages of art communication, such as poetry, video art, sound, photography, installation, performance, with mass media and so to make an attempt on cultural and social stereotypes. As well as photographic works and self-produced performances which are often live broadcasted on the Web, since 2002 AMAE has been asked to carry out specific projects for various art events, such as: Biennale dei giovani artisti dell’Europa e del Mediterraneo (“Young European and Mediterranean Artists Biennale”), Naples (2005); Quotidiana04 (“Daily04”), Padua (2004); Gemine Muse (Ferrara, 2003). AMAE’s activity has also stood out internationally in the video and performance domain: Videoakt Loop09 (Barcelona, 2009); Hackney Wicked Festival (London, 2007); The Eyes Are the Objects (Hong Kong, 2005); M.O.N.A. International Video Festival (Detroit, 2005). performances and poetry.
Amae (甘え) is a Japanese word coined from the verb amaeru by Takeo Doi to serve as a noun, which he then used as a keyword to unlock, analytically, the behavior of a person attempting to induce an authority figure, such as a parent, spouse, teacher or boss, to take care of him. The verb itself is rarely used of oneself, but rather is applied descriptively to the behavior of other people. The person who is carrying outamae may beg or plead, or alternatively act selfishly and indulge while secure in the knowledge that the caregiver will forgive. The behavior of children towards their parents is perhaps the most common example of amae, but Doi argued that child-rearing practices in the Western world seek to stop this kind of dependence in children, whereas in Japan it persists into adulthood in all kinds of social relationships.
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